Five Ways to Actually Use Us

You know the trip. Three nights in Paris, you already know the hotel, you do not need an itinerary and you do not want to pay a planning fee for a booking you could make in four minutes. Fair. But make it through me and those four minutes are worth several hundred dollars.

Master Reserve gives you access to my preferred-partner rates and VIP treatment at Four Seasons, Rosewood, Mandarin Oriental, Relais & Châteaux, and the full Virtuoso portfolio. Same room, same nights, same price or better — except now there is daily breakfast for two, a property credit, a welcome amenity, early check-in and late checkout when the house allows it, and a room upgrade when one exists. The hotel knows you are coming and knows who sent you. That is not a coupon. That is a different arrival.

One more thing: refer a client who books, and half your next planning fee is on me.

This is the top of the house. One annual enrollment, and then you stop counting. A weekend in Charleston, spring break in Anguilla, a milestone birthday in the Maldives, a work trip you would like to not hate — plan as many as you want, all for one price. No per-trip planning fee, no mental math about whether a four-day getaway is “worth” calling me about. It is. Call me.

Elite members also get the Ultimate Bucket List package: once a year we sit down and actually map the big one. Not a daydream — a real plan, with seasons, lead times, and the two properties that require booking eighteen months out. That conversation alone is why people renew.

• Everything in Master Reserve, included
• Unlimited trip planning, all year
• Annual Ultimate Bucket List planning
• Invitation to Virtuoso’s Wanderlist
• Last-minute planning fees waived
• Enhanced Priority Trip Planning
• Reduced airfare booking fee
• And a few things I keep for members

Enhanced Priority is the perk nobody appreciates until the day they need it. When a storm reroutes you, when a property goes sideways, when you need an answer at 6 a.m. on a Sunday — Elite goes first in line. Every time.

Rewarding your top performers with a trip is a wonderful idea right up until someone has to source eighty room nights, negotiate a group air contract across three record locators, chase a rooming list, and explain to the CFO why the resort wants a deposit in April. That someone should not be your head of sales. It should be me.

I handle corporate incentive and group travel end to end: property sourcing and site inspection, contract and attrition terms, group air with pass-through authorization, welcome events, private dining, off-site activities, and the on-the-ground management that keeps a hundred adults moving in roughly the same direction. Recent work includes a five-day Caribbean incentive running north of eighty room nights, fully contracted and flown.

Your people remember the trip. Your leadership remembers that it ran clean. Those are two different wins and you get both.

Every week I go through what my partners are actually offering — not the public-facing noise, the real ones — and send out a hand-curated selection of standout hotel, resort, and cruise offers from around the world. Resort credits, fourth-night-free, suite upgrades, reduced deposits, sailings with air included. Real savings, sourced directly from the luxury partners I trust.

It is short, it is honest, and if nothing good came through that week I will tell you that too. Read it in ninety seconds. Forward the one that catches your eye. That is the whole system.

Plenty of clients have booked a trip they were not planning because a Tuesday email put the right property in front of them at the right number. That is not impulse. That is timing, and timing is most of this business.

I am on the road roughly a third of the year, and I have walked ninety percent of what I sell. The Look Books are what comes home with me: destination guides built entirely from firsthand time in the place. Which Costa Smeralda property actually suits your family and which one is gorgeous and wrong for you. Where to eat that is not on the list everyone has. What a day genuinely looks like, hour by hour, in September versus July.

The Sophisticate’s Guide to Sardinia opened the series, with the Italy edition alongside it and more in progress. They are beautiful, they are specific, and they are meant to be used — dog-eared, annotated, argued over at the kitchen table while you decide.

Read one before we talk and our first call gets twice as productive, because you will already know what you want. That is the point.